The Waikato Times has run a thoughtful profile on Roofbuddy founder James Logan, diving into the messy, formative, very human parts of leadership; from scaling a 100-person business in his twenties to the mindset shifts that shaped how he builds companies today.
It's less a glossy success story and more an honest look at what happens when responsibility arrives before you're ‘ready'. James talks about extreme ownership, big decisions, and the reality of tying your identity to a business. Along the way, he shares the ideas, books, and historical figures that shaped how he leads.
For homeowners and roofers, the piece gives useful context for how Roofbuddy came to be. The platform reflects those early lessons: simplify the complex, remove friction, and build systems that support people; whether that's a family trying to fix a leaky roof or a roofer trying to run a tidy operation without drowning in admin.
It also highlights a wider theme James raises: New Zealand's need for a more outward-facing, pragmatic mindset. In a sector as essential as roofing; with ageing housing stock and rising expectations; that kind of forward thinking matters.
If you want to read the full profile, you'll find it on the Waikato Times website.